Slow Craft & Heritage

Weaving warmth into homes, one knot at a time

From a single village loom in 1998 to a community of 120 artisan households today. We craft rugs slowly with honest organic fibres and botanical dyes, creating enduring pieces designed to be cherished for generations.

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Our story

From a single village loom to homes nationwide

In 1998 our founder set up one wooden loom in a courtyard and took orders from neighbours who wanted rugs that would outlast trends. Word spread slowly, the way good work does.

Today the same idea guides every piece we make: buy directly from weaving families, use colour drawn from plants and minerals, and refuse to rush a rug that is meant to last a lifetime.

A rug is not furniture. It is a small, warm inheritance you walk across every morning.

Anaya DeshmukhFounder & Head of Loom

Milestones that shaped our loom

Almost three decades of slow, deliberate growth — one honest rug at a time.

1998

Founded in a courtyard

A single loom, one weaver and a promise to make rugs that last.

2006

Natural dye vat

We moved to madder, saffron and indigo dyes, saying no to harsh chemicals.

2013

Chennai showroom opens

A space where customers could walk across the rugs before buying them.

2019

Weaver fair-pay fund

A fixed share of every sale now goes straight to the family that wove it.

2023

Home trial nationwide

Free three-day in-room trials expanded to more than forty cities.

2026

1,200-knot silk range

Our finest silk collection yet, knotted at twelve hundred knots per square inch.

The values behind every weave

Three simple rules have guided the workshop since the very first rug left the loom.

Honest materials

Single-origin wool, mulberry silk, cotton and jute — dyed with plants and minerals, never synthetic brighteners.

Fair to makers

Weavers are named on every rug and paid a fixed share the moment the piece is finished, not weeks later.

Made to last

Every rug is inspected edge to fringe and repaired free for life, so it stays in your home, not in a landfill.

The people behind the looms

Weaver-trained advisors, dyers and designers who answer your questions with first-hand knowledge.

Anaya Deshmukh

Founder & Head of Loom

Has spent twenty-six years at the loom and still signs off on every new collection.

Rohan Mehta

Design Director

Draws each pattern by hand before a single knot is tied, blending old motifs with modern rooms.

Meera Iyer

Head of Natural Dyes

Keeps the madder, saffron and indigo vats alive, matching colours the way her mother did.

Our promise

Craft that cares for people and the planet

Handmade rugs should leave the world a little better than they found it. These four commitments sit in every contract we sign with a weaving family.

Only natural, biodegradable dyes on every fibre.
Plastic-free packaging, rolled in cotton and jute.
A fixed fair wage paid the day a rug is finished.
One tree planted for every rug that ships.

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Recognised for craft and conscience

A few honours we are proud to share with the weaving families who earned them.

Best Sustainable Craft Brand

Handloom Council of India 2025

Design Excellence in Textiles

Inside Outside Magazine 2024

Fair Trading Artisan Award

National Craft Guild 2023

Heritage Weavering Honour

The Loom Foundation 2022

Come weave with us

Visit the showroom or start your own custom rug

Walk across the rugs, compare colours in daylight and talk to a weaver-trained advisor. If the ready sizes don't fit, we'll weave to your exact measurements.

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12 Weavers' Lane, Chennai Open daily 10am–8pm